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Author: Susan Ehrlich Martin
Publisher: DIANE Publishing
Keywords: alcohol, abuse, media, mass, effects
Number of Pages: 321
Published: 1995-11-01
ISBN-10: 0788125702
ISBN-13: 9780788125706

Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
42141

Author: Donald F. Roberts
Publisher: DIANE Publishing
Keywords: analysis, children, media, national, comprehensive, media@the, new, millennium, kids
Number of Pages: 189
Published: 1999-02
ISBN-10: 0788188895
ISBN-13: 9780788188893

The new communication technologies play a major role in the lives of children & adolescents, who have available an almost continual diet of highly vivid, on demand, audiovisual images. In order to paint a comprehensive picture of children's media environment & media use patterns, a national study of the media environment & media habits of U.S. children ages 2 through 18 years was undertaken. This report includes results for two nationally representative samples totaling 3,155 children ages 2-18 years, including over-samples of both Black & Hispanic children. In addition, week-long media use di
21594

Author: JayEtta Z. Hecker
Publisher: DIANE Publishing
Keywords: media, ownership, women, appears, difficult, assess, minorities, limited, local, factors, economic, influence, number, outlets, markets
Number of Pages: 69
Published: 2008-09-01
ISBN-10: 1437903711
ISBN-13: 9781437903713

The media industry plays an important role in educating and entertaining the public. While the media industry provides the public with many national choices, media outlets located in a local market are more likely to provide local programs that meet the needs of residents in the market compared to national outlets. This report reviews: (1) the number and ownership of various media outlets; (2) the level of minority- and women-owned broadcast outlets; (3) the influence of economic, legal and regulatory, and technological factors on the number and ownership of media outlets; and (4) stakeholders
3193

Author: Harold W. Geisel (ed)
Publisher: DIANE Publishing
Keywords: state, department, media, social, review
Number of Pages: 24
Published: 2011-09
ISBN-10: 1437987281
ISBN-13: 9781437987287

Given the rapid growth of social media worldwide in recent years, especially among young people, embassies are increasingly using social media as an important public diplomacy tool. From the beginning of her time in office, Secretary of State Hillary Clinton has voiced support for the use of social media to communicate with people around the world. A May 2010 survey found that over half the U.S. missions had Facebook accounts, and a quarter had Twitter accounts. This sensitive but unclassified report examined the use of social media at 22 U.S. missions. Contents: Key Judgments; Context; Inspec
30977

Author: Gareth Locksley
Publisher: World Bank Publications
Keywords: story, development, media
Number of Pages: 40
Published: 2009-02-02
ISBN-10: 0821378287
ISBN-13: 9780821378281

The media's contribution to development occurs simultaneously along five closely intermingled influences: plurality and transparency, behavioral, infrastructure and platform, economic, and trade. The media are at the cutting edge of technological change, where the digitalization of content, Next Generation Networks, falling device and distribution costs, ever-increasing abundance and new business models are overturning the pre-existing order of markets and the media, though broadcasting, particularly radio, remain crucial in developing countries. This offers new development opportunities requi
6488

Author: Bill Hammack
Publisher: Bill Hammack
Keywords: media, revolution, new, joining, need, tail, engineers
Number of Pages: 68
Published: 2010-08-23
ISBN-10: 0615395554
ISBN-13: 9780615395555

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineerin
8256

Author: Stephen Warley
Publisher: Vault Inc.
Keywords: information, media, journalism, guide, career, vault
Number of Pages: 210
Published: 2005-09-25
ISBN-10: 1581313551
ISBN-13: 9781581313550

Provides information on a variety of careers in journalism and the news media, including newspapers, magazines, radio, television news, public relations, and online media.
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