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Author: Richard Parkes Cordock
Publisher: Enterprise Leaders
Keywords: marketers, employees
Number of Pages: 59
Published: 2009
ISBN-10: 0955298628
ISBN-13: 9780955298622

Author: Steve Carter
Publisher: Food & Agriculture Org.
Keywords: marketers, finance, basic
Number of Pages: 132
Published: 1997-07
ISBN-10: 9251039658
ISBN-13: 9789251039656

Author: Seth Godin
Publisher: Hyperion
Keywords: ideavirus, unleashing
Number of Pages: 240
Published: 2001-10-10
ISBN-10: 0786887176
ISBN-13: 9780786887170

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue

Author: Steven Woods
Publisher: New Year Publishing
Keywords: language, digital
Number of Pages: 228
Published: 2010-08-01
ISBN-10: 0979988551
ISBN-13: 9780979988554

In complex business-to-business sales processes, buyers are rewriting the rules. Today s instantaneous access to an online array of information and resources from brochures to portals to Web 2.0 social media - means buyers can quietly self-educate and autonomously direct the pace, direction, and timing of the purchase (not sales) cycle. For companies accustomed to relying on trained sales professionals to act as trusted advisors and guide buyers through a defined, structured process from the very inception of the sales opportunity - these changes are potentially disruptive on a massive scale.

Author: SPATE Magazine
Publisher: LULU
Keywords: free, ebook, marketing, grind, magazine, presents, spate
Number of Pages: 100
Published: 11 ?? 2009
eBookDB-ID: ML00605870

This is a free eBook designed to give Grind Marketers a chance to build a business on a small budget. A Grind Marketer is a small business owner that has little money to advertise but lots of time to market.Visit the founders of Grind Marketing Antoine King and Rondell Maddox at

Author: Keith Wardell
Publisher: Marketing1by1, LLC
Keywords: control, marketing
Number of Pages: 265
Published: 2007-09-05
ISBN-10: 0615163165
ISBN-13: 9780615163161

The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers. Google, Yahoo, shopping comparison sites and peer reviews have all contributed to empowering consumers in the
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