Hearts And Money Beyond Borders: Fundraising from individuals for development and relief

Book Description:

The book contains 16 case studies from Central European countries and 5 case studies from the United Kingdom with learning points and recommendations for fundraisers. It is an outcome of the work of 24 experts within Topical Working Groups of this project and offers experience of two dosens of NGDOs in CEE countries and United Kingdom.

 

Fundraising is about people and long-term relationships with them. It is not just money and methods that count. Effective and responsible fundraising can never be a manipulation. Rather, it is an invitation for those living around us to participate on fulfilling our common mission.

 

The case studies show living examples that people are willing to participate – even with their own money – on making this world more just and a better place to live for all. Will you enable them to do so through your organisation?

 

Contents

Introduction 15

About the project _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 19

Acknowledgements _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 21

Abbreviations _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 23

2 Context of Fundraising

in Visegrad Four Countries 27

Czech Republic _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 29

Hungary _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 37

Poland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 43

Slovakia _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 49

What’s next? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 55

3 Fundamental Challenges 

for Raising Funds in Development

and Humanitarian Aid 59

Making Hungary Count in Post-Earthquake Haiti _ _ _ _ _ _ _ _ _ _ _ 65

Distance Adoption as a Fundraising Method:

the Integra Experience _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 73

The People in Need Club of Friends _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 81

Major Donor Start-up in a UK Development Organisation: 

Womankind Worldwide _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 956

Contents

Legacy Fundraising in a UK Development Organisation: 

Sightsavers _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 103

Direct Marketing: World Society for the Protection 

of Animals’ Stop Bear Bile Farming Campaign _ _ _ _ _ _ _ _ _ _ _ _ 111

“Water for Sudan” Action: The Cooperation Between Polish 

Humanitarian Action and Polish Bottled Mineral Water Distributor 

“Polskie Zdroje” – Cisowianka Brand _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 123

4 Support Mechanisms 

and Strategies for Mobilisation 

of Private Funds 137

A Small Development Charity Maximising Opportunities 

from Partnerships: AMREF in the UK _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 141

The Promise of Public Media in Poland: How the New Law Helps 

Public Benefit Organisations Take Advantage of Public Media _ _ _ 149

Engaging the Public in International Development 

Through Public Collections: Experience of Slovakia _ _ _ _ _ _ _ _ _ 155

The Effects of the “1% Campaigns” On Fundraising 

Techniques Targeting Private Individuals _ _ _ _ _ _ _ _ _ _ _ _ _ _ 165

Coalition for Easy Giving: Removing Barriers 

by Sharing Experience and Working Together _ _ _ _ _ _ _ _ _ _ _ _ 175

5 Fundraising in a Digital 

and Networked Society 189

The Real Gift Project _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 193

The Cool Blackboard Campaign _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 203

Adopt a Child: The Online Campaign 

of the Hungarian Foundation for Africa _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 211

Digital Fundraising of Magna Children at Risk _ _ _ _ _ _ _ _ _ _ _ _ 221

New Media Case Study: Merlin _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2297

Contents

6 Building Trustworthiness of NGDOs 239

Transparency and Accountability in Communication 

of NGDOs with Their Donors _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 243

Feedback to Donors and How to Use it for Fundraising _ _ _ _ _ _ 255

Crisis Communication: When Our African Partner Failed _ _ _ _ _ _ 269

Developing and Implementing a Toolkit to Improve Accountability 

and Transparency in the NGO Sector _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 277

7 Transparency and Ethics in Fundraising 289

Transparency Towards Donors – Guidelines for Discussion _ _ _ _ _ _ _ _ 291

Ethical Fundraising Towards The Beneficiaries _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 305

8 Afterword 321

Resources and Recommended Literature _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 323

Authors _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 331

Table of PDCS thematic fields and publication types _ _ _ _ _ _ _ _ _ _ _ 337