Search inside eBookDB
Author: Michael Daehn
Publisher: marketingenious
Keywords: marketing, guide, increasing, complete, genius, keys, seven
Number of Pages: 173
Published: 2004-10
ISBN-10: 1411614917
ISBN-13: 9781411614918
Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign. FREE downloadable e-book version at: www.sevenkeysmarketing.com
9048
Author: Newt Barrett Joe Pulizzi
Publisher: LULU
Keywords: customers, content
Number of Pages: 100
Published: 2007
eBookDB-ID: ML00146141
The eBook, Get Content.Get Customers., is designed as a concise & practical guide to the brand new world of content marketing. It’s an abbreviated version of their 2008 print version, to be released in early 2008.Readers can expect to learn the following: 鈥he 3 reasons traditional marketing isn鈥檛 working鈥ontent marketing is the biggest industry you鈥檝e never heard of鈥hat content marketing really is and why it is important鈥hy you must now think like a publisher today鈥he 11 biggest benefits of content marketing鈥he seven deadly sins of content marketing�
902
Author: James Cosgrove
Publisher: DIANE Publishing
Keywords: limited, marketing, data, scope, issue, inappropriate, affected, advantage, cms, assists, beneficiaries, medicare
Number of Pages: 48
Published: 2010-05
ISBN-10: 1437928080
ISBN-13: 9781437928082
Questions have been raised about complaints that some Medicare Advantage (MA) org. and their agents inappropriately marketed their health plans to Medicare beneficiaries. Inappropriate marketing may include activities such as providing inaccurate info. about covered benefits and conducting prohibited marketing practices. The Centers for Medicare and Medicaid Services (CMS) is responsible for oversight of MA org. and their plans. This report examined: (1) the extent to which CMS has taken compliance and enforcement actions; (2) how CMS has helped beneficiaries affected by inappropriate marketin
5549
Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
Keywords: software, superpowers, chasm, tossing, marketing, asymmetric
Number of Pages: 188
Published: 2006-10-09
ISBN-10: 1419649809
ISBN-13: 9781419649806
20361
Author: Eloisa Raynault
Publisher: DIANE Publishing
Keywords: hispanic, audiences, safety, bicyclist, pedestrian, promoting
Number of Pages: 45
Published: 2010-08
ISBN-10: 1437928668
ISBN-13: 9781437928662
Report of a project which had the following objectives: (1) the development of a plan for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States; and (2) the development of materials in different formats that will be used to promote pedestrian and bicycle safety issues in the Hispanic community. This marketing plan presents the recommendations about the audience, the safety issues to be addressed, the types and format of messages, the media, and the potential methods of dissemination of the outreach materials. Also included in this market
6110
