Author: Greg Stielstra
Publisher: Collins Business
Keywords: evangelists, life, customer, ignite, four, strategy, pyromarketing
Number of Pages: 256
Published: 2008-02-01
ISBN-10: 0060776714
ISBN-13: 9780060776718

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarke